Codes and Conventions construct meaning in media products in two ways:
Technical:
§ How equipment and technology can construct meaning
§ Camera-angles, shots
§ Editing- pace etc
§ Sound- diegetic, non-diegetic
Symbolic:
§ Creates meaning beyond what is visible
§ Specific facial expressions
§ Following a line of vision to an object etc
Types of music videos:
- Performance- the band/singer play and sing
- Narrative- tells a story
- Mixture-narrative and performance combined
- Cameo- band/singer feature in the narrative but don’t perform
- Animation- with the singer/band’s voices
Most commonly used camera techniques in a music video:
- Close ups
- Extreme close ups- to show lips/ eyes/ an instrument being played
- Crane shots above the singer/band
- Low angles
- Long shots and extra long shots- to show band/singer’s surroundings
- Pan- to show different singers
- Tracking- to follow the band/singer as they move
Editing and sound commonly used in a music video:
- Editing made to match the pace of the video
- Cutting matches the rhythm of the music, or the words
- Diegetic sound in the beginning/ end/ pause in the music
- Change in volume of music i.e. fading at the end
- Transitions into another shot
Split - Colour editing-black and white, colour enhancement, sepia etc
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