Friday, 21 October 2011

Intertexuality in Music Videos

Intertextuality means to shape a text’s meaning by referring to other texts. In a media sense of the word, it means to create a media by referring to other Medias. For example, Madonna’s hit 1985 hit ‘Material Girl’ is a “mimicry” of Marilyn Monroe’s performance of the song ‘Diamonds are a girl’s best friend’ from the 1953 film ‘Gentlemen Prefer Blondes’.
  Another example would be when an episode of The Simpsons was modelled on the 1980 film ‘The Shining’. Also within the Simpsons, in an episode called ‘The Simpson Files’ which is derived from the television series ‘The X Files’there are two references; the main one being that the episode is cross referenced from the ‘The X Files’, but also from the 1960 film ‘Psycho’, where the trademark violin scraping when the woman is in the shower, can be heard when the school children are on the bus.
   One of my intertextuality influences is the 1998 neo-noir film ‘Following’ in which a man follows strangers around a city. It is shot in black and white, as most films in the film-noir genre are. This film could be adapted to my music video, as Indie videos work well in black and white and the ‘following’ aspect could link well to the lyrics of the song I am using, “Lost at Sea”, and how when you feel lost you try and stay close to someone, or in this case, follow someone. Also the ‘lost’ part could refer to the mass of people and the lonely sensation you can feel while still surrounded by many.
    Another influence is the setting of many a film; Hyde Park in London. This location has been used in films such as the Anthony Horowitz film ‘Stormbreaker’, 2003’s ‘Johnny English’ and ‘The Mother’ with Daniel Craig. All three of these films are British and feature Hyde Park in Autumn, when the leaves have fallen. I think this is because it creates a dramatic backdrop, when the season is clearly defined and gives off a ‘British’ air. I could use this idea in my video as it is now autumn so the leaves are dropping, and I have access to many a large park.

No comments:

Post a Comment